Subscribers increased to 130 million in the first quarter of 2020.There were 217 million monthly active users in the first quarter of 2019.As of Q1 of 2019, there were 100 million Spotify subscribers.Since then, the number of Spotify users and subscribers has continuously grown. In the first quarter of 2011, Spotify announced a consumer base of one million paying users across the European region. In turn, this scheme attracted thousands of internet users looking forward to listening to “free” music. Spotify is one of the first platforms to put in place a freemium model. There are over 35 million songs available for streaming on Spotify.Listening on Spotify consumes 2.40MB per minute, which sums up to 115.2MB every hour for premium users.Spotify is one of the top five entertainment apps in the US.Almost 4000 people are employed by Spotify in 2019.
Spotify’s website was visited by 243.5 million unique monthly visitors in January 2020 worldwide.
In 2014, global superstar Taylor Swift fought for artists’ rights when she pulled out her entire catalog on the platform as a protest against Spotify. Moreover, there are claims that Spotify was unfairly compensating artists. However, artists and musicians were threatened by this new and unfamiliar entity that is changing the traditional business model of their industry. Now, small artists can put out their work without the help of record labels. From then, Spotify continued to thrive, and perpetually changed how the music industry works. The arrival of Spotify in 2008 marked the imminent rise of the streaming era. The advancement of technology and the invention of the internet made music widely available for almost everyone on the globe.
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